CloudKid Presents Paper Idol - What Happened To Us?
On Paper Idol’s next track with CloudKid, the artist and multi-instrumentalist goes in a slightly different direction sonically on, ‘What Happened To Us?‘ Hard-hitting, French-house inspired, yet cinematic and bombastic as listeners have come to know — and love — Paper Idol, this new direction is veering toward what might be his best sound and upcoming body of work yet.
He says about the track, “The song is about the tension that can live under the surface of relationships, especially when you nor the other person are confronting the problems and difficulties in the relationship. That apathy can hurt more than the honesty, even if the truth is hard to accept. I’ve definitely found myself in this type of situation before, where it feels like ignoring the problem is the best way out.”
»That apathy can hurt more than the honesty.«
Paper Idol is the genre-bending pop project of LA-based artist and auteur Matan KG. The music weaves dance music and indie-pop into “something unique and utterly disarming” (Beats per Minute), with storytelling that blurs the line between reality and fantasy, optimism and delusion, the sentimental and the absurd. After graduating university with a Neuroscience degree, Matan left medical-school ambitions behind to pursue music in LA. In under three years, he has released a string of singles and 2 EPs, multiple collaborations with forward-thinking dance artists (Yung Bae, Wankelmut, NASAYA), and has been lauded by BBC Radio 1, Billboard, Consequence, Under the Radar, and Dancing Astronaut. Featuring former classmate Adam Rochelle (keys), Paper Idol has performed the Fonda Theater, The Teragram Ballroom, and an official showcase at South By Southwest. He has also shared stages with Sylvan Esso, Two Feet, Lewis Del Mar, and Washed Out across festivals in the US over the past year. With his debut album, The Playground, behind him, Paper Idol hopes to continue rallying a generation bombarded by reality and desperate for an escape. This next song, ‘What Happened To Us?‘ out now on CloudKid!