CloudKid Presents Paper Idol - Hey You
Paper Idol gives off a ton of mood, energy and emotion on his next track, ‘Hey You,‘ the fourth single from his upcoming EP, ‘The Playground,‘ out this November. This track has slightly darker undertones to it, when it comes to its narrative arc, also accompanied by a more subdued production and equally as solemn vocals. However, by mid-song, the song provides some hopeful tones, with some catchy, jumpy keyboard-inspired beats that seem to soliloquize through.
Paper Idol says, “This track is about the ‘dark side’ of being a teenager. I wrote ‘Hey You’ for anyone struggling with depression, anxiety, addiction, or loneliness. The song is about the cures our culture sells for our problems – medication, television, social media – and how they can actually sometimes make internal matters worse.”
»There's dark sides to being a teenager...«
Paper Idol – real name Matan KG – describes his music as “delusional pop.” True, his songs weave between dance music and alternative into “something unique and utterly disarming” (Beats per Minute), with storytelling that blurs the line between reality and fantasy, optimism and delusion. After graduating from university with a Neuroscience degree, Matan left his medical-school ambitions behind to pursue music in LA. In just under three years, he has released a long string of singles and two EPs, which have amassed over 35 million streams across platforms and secured coveted placements on Spotify Editorial playlists such as Indie Pop, Alternative Beats, OFF POP, and metropolis. Paper Idol has also been lauded by BBC Radio 1, Billboard, EDM.com, Under the Radar, and Dancing Astronaut. The music has been featured in placements such as CW’s Nancy Drew, NBC’s The Equalizer, and Disney’s SPIN. His upcoming EP, ‘The Playground‘ chronicles eight phases of childhood in eight tracks. His next single of the series “Hey You” marks the next chapter of the upcoming The Playground project, as the artist continues to rally a generation bombarded by reality and desperate for an escape.