CloudKid Presents updog – balloon boy EP
Rocktronic hit – updog – opens up a world of honesty, realisations and a longing for an everlasting youthful mind with his unmissable new EP – balloon boy. Rewind to only one year ago, the music and intriguing child-like sketches of the artist emerged with an immediate impact on people. Rapidly building up his world and fanbase, updogs music has since explored the stages of a process that we’re all too familiar with… growing up. Whether it’s growing apart from people in ‘goodbye’; battling against responsibility in ‘dying breath’; or finding strength to make the right choices in ‘spearhead’, ‘balloon boy’ encompasses this journey perfectly. Manifesting these thoughts and frustrations into his tantalising rocktronic sound, with unforgettable melodies and impressive drops, there’s nothing else we’d rather be listening to right now.
Updog explains: ‘balloon boy’ is a journey following all the trials and tribulations you go through when you’re in the process of becoming an adult and reaching a point in life where you suddenly realize you have lost your real self. We all go through crippling insecurities, addiction, loss of friends, giving up our passions to pursue corporate careers, toxic relationships, etc, and eventually you probably won’t like what you see in the mirror”
‘Hell’ and ‘demons’ are ongoing motifs throughout many updog songs. In a non-religious way, ‘hell’ is something we live through everyday – encompassing everything that ruins us from being ourselves; and ‘demons’ are our own worst qualities – the voice inside our head that holds us back from being the person we’re meant to be. This EP was my therapy. It empowered me and brought a beam of hope, happiness and a change in the way I think. All in all it left me with one key motto to live by: ‘never growing up’. Keep your mind open to new things and changes, but never let go of who you were when you were young”
»This EP left me with one key motto to live by: 'never growing up'. Keep your mind open to new things and changes, but never let go of who you were when you were young«
From being signed and developed on Cloudkid, to being featured by the likes of MrSuicideSheep, EDM.com and amassing over 2.5M streams on Spotify, the combination of his artistic sincerity and unforgettable songs is clearly reflected in the extensive recognition of updogs music so far. balloon boy now brings this all together into a 7-track journey, ready to unleash all the balloon boys (and girls) inside every one of us.