Blossom In The Dark Poster Campaign
Diana Goldberg
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To help promote Diana Goldberg’s EP ‘Blossom In The Dark’, we ran a creative poster campaign in Berlin. 2000 posters were hung up all around the city. The QR code led fans to their own personalized song from the EP, based on their favourite flower and what it symbolised.
Bouncy Boy: The Game
Updog
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For the release of updog’s EP ‘Bouncy Boy’, we created “Bouncy Boy: The Game” in which your goal is to get ‘bouncy boy’ into a hoop, following increasingly difficult levels and various obstacles along the way. Available on the iOS and Playstore.
The Guilty Pleasure Chest
Confetti
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We all have guilty pleasures, and with this landing page we made it possible for fans of Confetti to share their guilty pleasure albums or songs by creating their very own Guilty Pleasure Chest, to coincide with the EP release.
Try it out for yourself.
James Bond Spy Mission
Paper Idol
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During the build up for Paper Idol’s “James Bond” we created a digital spy mission that fans could solve to win various prizes, such as a Paper Idol themed watch and an early listen to the track, as well as providing a live countdown to release day.
The name’s Idol, Paper Idol…
Crayola Fan Music Video
Dwilly
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To create the music video for dwilly’s Crayola, we enlisted the help of both dwilly and CloudKid’s communities. Through using a custom made face filter on Snapchat, fans could submit a recording of themselves with the filter, singing along to the track. They were then featured in the final video alongside with dwilly, as well as some other people you might recognise…
Check it out for yourself.
Rob A Bank #FreeCloudKid
Confetti
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To involve fans in the release of ‘Rob A Bank’, we merged the CloudKid and Confetti universes in which both CloudKid and the only copy of ‘Rob A Bank’ were kidnapped by Confetti’s arch enemies the monkeys. To bring CloudKid back to safety and make sure the song could be released, fans had to help Confetti collect as many bananas as possible (by sharing photos of them through their Instagram Story) as a ransom for the monkeys. We’re pleased to say the fans came through, CloudKid is safe and the song is available to listen for everyone!