rom the outside looking in, the Vanic story so far seems a dream. Touring around the world performing in front of vast audiences and signing to Sony’s Disruptor label in 2016 after a run of huge unofficial remixes set the dance community on fire, it looked like the world was Vanic’s oyster. The hits came in swift succession: ‘Samurai’, ‘Too Soon’ with Maty Noyes and ‘Staring At The Sun’ with Clara Mae captivated fans new and old, ‘Too Soon’ scoring him Top 40 standing in the official US Dance Charts. But for Vanic, the success came with a creative cost. In every artist’s career there are moments of pause and reflection. For Jesse Hughes, better known to millions of electronic music fans around the world as Vanic, that moment ended up being an entire year, 12 months where the Canadian producer pressed the reset button on his creative and emotional process and brought himself back to his roots. “I felt like I’d lost my way,” he said from his studio in Vancouver. “I felt like I was making music for other people, that I was being contained and influenced to produce music that was formulaic. I wasn’t making music for myself any more. I wasn’t being authentic and I had to change that.” And just like that, as his profile looked set to hit the stratospheric super leagues, Vanic completely disappeared from view. Now, in 2021, Vanic has reemerged with his debut artist album “Here & Now.” The album is about being present in the moment. It’s about reality being made from perceptions. As he puts it, it is “a little bit of the past and a lot of the future.” To accompany these forward thinking ideas, Vanic has teamed up with Hiber to create a virtual world that allows fans to experience an album in a whole new way. Each shape or relic that was made for the single artwork would “listen” and react to the music it represented - so it’s perception of the music created a sort of reality. The world goes a whole step further by creating a place that hosts all of the relics where you can explore, listen, and engage with the album. The goal was to create something that would feel different to every person who listened and watched. This new body of work sees him return to his musical roots but also explore new territories. For the Canadian’s army of fans, this next chapter in his journey surely promises to be just as explosive as his beginning.